How to Prepare a Successful Halloween Marketing Campaign for Your Salon

How to Prepare a Successful Halloween Marketing Campaign for Your Salon

If you play your cards well by creating successful holiday marketing campaigns, you will stir up more interest in your salon. We've compiled the best marketing campaign ideas to drive more people to your hair salon business!
Solution for Frequently Asked Questions of Creating Mobile Barbers Reading How to Prepare a Successful Halloween Marketing Campaign for Your Salon 8 minutes

Halloween is a big festival that every business owner looks forward to. It is a season that features creative costumes and spooky foods, pumpkins, cosplays, and gothic makeovers. Halloween offers a unique opportunity for salon businesses to show off some creativity and sell more makeup products and beauty services. But it takes professional Halloween marketing campaign ideas to attract more clients. In this article, you can learn how salons organize successful Halloween marketing campaign to increase their sales.

Halloween is fun for anyone. Clients enjoy Halloween, and so does salon business owner. Why? The US National Retail Federation estimates that $1.9 billion is spent on Halloween, with the average consumer spending $86.13. If you play your cards well by creating successful holiday marketing campaigns, you will stir up more interest in your studio. Luckily for you, we have compiled the seven best marketing campaign ideas to drive more people to your hair salon suite business!

Just in case you are wondering when is Halloween 2022, take note that this year’s Halloween falls on October 31st.

Halloween salon marketing ideas

Are you looking for the best Halloween marketing campaigns to grow your beauty salon business? Then check out the following:

1. Spirited décor

Halloween is a day to get creative. Decorating your salon with some festive Halloween themes can attract new and existing clients. Remember, all eyes will be watching your hair salon to see your amazing suites. Start by decorating the reception with Halloween-themed figures and self-made paintings. Decorating your studio interior is always a lot of fun, so don’t hold back. Next, move on to decorate the sidewalk and exterior to grab the attention of passersby. Many stores take advantage of this season to create a spooky atmosphere that will help to attract Halloween lovers to their store front. Add a window display and colorful signs to your space to get a little funky. Don’t underestimate the power of Halloween-themed decorations! And if you lack inspiration, visit Pinterest to feel inspired.

2. Bake-off & spooky-colored drinks

If your makeup salon serves drinks, then you may consider designing a few items. There are plenty of ideas to help you add some Halloween flair to your menu. For example, consider adding spooky-colored drinks, and so on to your menu.

3. VIP event special Halloween services

Hosting a VIP event is one of the most effective holiday marketing campaigns during Halloween. A good way to drive traffic to your salon is to host VIP events. It can be a special event where you ask your clients to bring their friends along to your store or a partnership with some non-competing businesses in your area to host special Halloween events. Either way, this helps you get to meet new people who haven’t stepped into your salon. During this event, you can offer a discount on your service as a means to build the relationship and get them coming back.

4. Halloween promotions

Promotion is one of the most effective salon software marketing campaigns. Getting the word out to the people is a sure way to prepare for the Halloween harvest. Start by creating some posters and leaflets to distribute in your area. Nothing beats the experience of Word of Mouth or physical campaigns, but social media also comes with its benefits.

Facebook: Create some spooky posts on your Facebook Page, and remember to promote to your clients directly using Facebook Custom Audiences.

Instagram: When it comes to Halloween, visualization is very effective. Flood your timeline with pictures of your studio, showing them how ready you are. Haunt your clients with a great series of Halloween-themed posts.

Website: On your website, add a ghoulish banner to your homepage informing your visitors about special Halloween offers and discounts

Hashtags: When posting on social media, remember to add relevant hashtags to your posts. As people initiate Halloween-related searches, your posts will be easy to find. Check out some popular Halloween hashtags:

#Halloween #HalloweenHair #HappyHalloween #Halloweenmakeup #HalloweenCostume #Halloweenparty #Trickortreat #Candy #Scary #Jackolantern #October #Zombie #Creepy

Consider bundled Halloween product promotions: If you sell beauty products, bundled promotions are a great way to package some items and offer a bundled deal. Use this as an opportunity to sell off old stocks.

5. SMS templates

Do you know that sending SMS messages is one of the most effective Halloween marketing campaign ideas? According to Gartner, research shows that SMS messages have an open rate of 98%. That is by far the highest of any other marketing channel. It is nearly impossible for anyone to unsubscribe from SMS or not click your message. Well, now you know. The only downside is you must not send spam SMS messages to your client; else, you risk destroying your brand image.

Looking for Halloween SMS templates for your beauty salon? Check these out:

Hey <client’s name>, Look boo-tiful this Halloween with scary hair and makeup packages only at <salon name>. Schedule an appointment today <booking link>.

Hey there! No tricks at <salon name>. Book your Halloween appointments online and avail flat 15% off. Book here <link>.

Hi <client’s name>, Spooktacular offers! Get hair-raising makeup and scream-tastic nails at <salon name> for Rs. 3,000 only! Hurry, limited slots available!

This Halloween, scare those hairy woes away. On getting full arms and full legs waxing, avail underarm waxing for free. Drop by soon!

Please join us on 31st Oct at <salon name> as we have experts coming to give skincare tips and makeup tricks. We have yummy treats too. To confirm, visit <link>.

(Source: MioSalon)

6. Contests

While you get in the spirit of Halloween, encourage your followers to do the same. Contests can be an effective way to increase brand awareness, attract new clients, and grow social media/email follower lists during Halloween. It can boost your social marketing campaign. Simply ask followers to send you their best Halloween picture or video after enjoying your salon services on your most popular social media platform. The client with the highest likes, votes, comments, or shares is the winner and will be rewarded. Or host an in-store contest for the best Halloween costume. The contestant with the highest likes or votes is the winner. A contest is a sure way to get more page likes for any type of business. It will bring in more traffic and open doors to customer engagement.

7. Email marketing with scratch cards

Sending out ghostly email campaigns to your clients is another great way to communicate your marketing efforts. Email marketing campaigns are easy to implement, thanks to email marketing services. Once you have a list of your clients’ emails, you can simply compose a basic email to remind them about the Halloween celebration and the promotions your salon has to offer. While you blast emails, remember to add enticing titles, Halloween-themed photos, and a CTA button to clarify your message.


Halloween provides an opportunity to host new clients. When new people enter your studio, they get attracted to the type of salon equipment that you use. If you want to impress new and existing clients, then you need professional salon equipment. OmySalon is a professional salon equipment supplier committed to providing long-lasting salon equipment for barbers, spas, massage studios, skincare, and mani-pedi businesses. Visit for more information.


We have listed the best Halloween marketing campaigns that will help your salon business, small or big. These social marketing campaigns can help your business gain some social followers, attract new clients to your studio, and also increase sales. If you want to experience a successful Halloween, start now!


newsletter subscription

Get £10 off your first order, exclusive offers, salon business resources, and practical tips to grow your business.